Email course ghostwriting service

I create educational email courses to help businesses bring more potential customers into their ecosystems on autopilot. These are short courses delivered through a series of automated emails that solve a key pain point of the target audience (e.g. 5 steps to more conscious leadership or A roadmap for switching to solar power that truly saves you money).

Businesses often don’t have a good way of capturing the emails of people visiting their sites or social media pages. Many of these visitors might be interested in the product or service on offer but not ready to buy straight away, or to sign up for a consultation or quote. These potential customers are lost when they leave the site or scroll down their feeds. 

Often companies try to capture site visitors like this: 

This is really ineffective! These kinds of sign up forms are usually tucked away at the bottom of homepages where they’re easily missed. And why would anyone type their email in even if they did see one? This is basically giving permission for the company to bombard them with unsolicited emails.

By offering to solve a clear problem or fulfil a definite need, email courses are a powerful way of capturing people, continuing to communicate with them and educating them about the product. They have significantly higher opt-in rates than standard ‘news and update’ forms. Those who sign up for one might well turn into paying customers weeks or months later. Once up and running, a well-designed course brings in new leads 24/7 with no further effort.

Here are some examples of email courses that have led to significant growth in companies’ email lists and sales:

My offer

I write and set up email courses, from planning the content, creating the text in the voice of the client, designing the course landing page, implementing the automations needed to deliver the course and finally launching. Drop me a line if you’d like to find out more.